Tuesday, May 5, 2009

The Importance Image Search Optimization


As internet and specially search engines gain popularity day by day in our daily life and regular need that why the competition get ever tougher to get the premier position for the valuable traffic on your site.

A new trend of image optimization is growing which is a relatively trick in the world of organic search engine optimization. People are searching for image content on Google and other search engines, with that optimizing for images significance the effort not only for websites that built around image content but also for the industries where images are not main or even secondary product.

Optimization of image is very vital now because if your website appears top on image search by that you get new visitor and customers.

For search engine optimizer this is a difficult task but with tip and technique will get the results. There are few basic steps given below:

1) Make sure that you can employ the right Image for your website. The key point here is that you need to attract targeted traffic i.e. image is just a part of attraction for your product or service like a phase ‘Look Good Feel Good’.

2) Find and create your own images because by that you can protect them by copyright protection such as 'image by your_name' or 'picture from your_website' watermarks because image theft is a real issue and the content you create may get scrapped.

3) Optimizing for image search. Here's a checklist of things you need to see to:

Add Alt Tags

Alt tags are the most vital ranking factor in the image search algorithm. An Alt tag is describe your image that is used to help search engine crawlers determine the relevancy of the image.

Proper File Name

Try to include the file names with your keywords but make sure they stay logical. Note that hyphens are better word separators then underscores.

Avoid Duplication of Images

If you same image in several sizes make sure they don't all get indexed. The best way to do it is to deny search robots access.

Build links

Build links to the page with images. The easiest way to do it is to submit the page to social book marking sites.

Hopefully these tips will helpful to you to optimize your image search and you'll see a nice increase in your website's traffic.